Strategic Focus Area 6: Advancement and Alumni Relations

Strategy Group Accountable Person: Vice Chancellor for University Advancement

• Tactic 1: Develop metrics for academic leaders that focus our partnership and drive measurable results.
• Tactic 2: Communicate progress and successes methodically via multi-channel approaches that celebrate our donors and inspire new and increased giving.
• Tactic 3: Create a philanthropic training program for academic and staff partners interested in engaging in our work.
• Tactic 4: Add an alumni association committee charged with staff engagement to identify areas of strategic alignment and influence future Miner Alumni Association work.
• Tactic 5: Launch a faculty and staff giving program.
• Tactic 6: Implement a Student Gift Officer program. This program will serve as a stewardship tool and an opportunity to inspire student ambassadorship of philanthropy.

Strategy Group Accountable Person: Executive Director for Advancement Services

• Tactic 1: Complete the implementation and enhanced reporting capabilities of a new customer relationship management (CRM) to improve pipeline building and moves management capabilities.
• Tactic 2: Launch the University Advancement (UA) Power BI dashboard to enhance division transparency, offer real-time reporting to campus partners, and encourage data-driven decision-making.
• Tactic 3: Conduct portfolio review and optimization to prioritize current and future prospects best.
• Tactic 4: Reorganize major gifts staff structure and assignments to maximize team strengths.

Strategy Group Accountable Person: Vice Chancellor for University Advancement

• Tactic 1: Develop a case for support that clearly articulates campaign vision and priorities.
• Tactic 2: Determine the projected campaign timeline and key milestones.
• Tactic 3: Finalize campaign budget, detailing critical investments to expand our capabilities to reach unprecedented fundraising targets.
• Tactic 4: Reorganize and bolster existing, distributed stewardship efforts.

Strategy Group Accountable Person: Assistant Vice Chancellor for Alumni Affairs and Advancement Services

• Tactic 1: Solicit all contactable alumni annually, which has not been done in a decade.
• Tactic 2: Revive and reimagine a campuswide Giving Day.
• Tactic 3: Reinstate face-to-face visits with annual giving donors, strengthening relationships and adding an essential strategic engagement step in the solicitation cycle.
• Tactic 4: Define and establish a leadership annual giving program.
• Tactic 5: Introduce user-friendly annual giving tools to improve the giving process.

Strategy Group Accountable Person: Assistant Vice Chancellor for University Advancement

• Tactic 1: Engage campaign counsel to support fundraising efforts for these vital, time-sensitive projects.
• Tactic 2: Secure naming gift for the Innovation Lab, the largest capital naming opportunity in our campus’ history.
• Tactic 3: Secure naming gift for the Welcome Center, the largest capital naming opportunity in our campus’ history.
• Tactic 4: Launch Bio-X/Bio-Plex campaign.

Strategy Group Accountable Person: Vice Chancellor for University Advancement

• Tactic 1: Leverage board expertise and networks to enhance fundraising efforts.
• Tactic 2: Coordinate opportunities for cross-collaboration among our various boards to maximize staff resources and provide high-impact engagement opportunities for all board members.
• Tactic 3: Develop recruitment matrices to map current skills and attributes and identify needs and interests promoting healthy, diverse boards that advance our mission cooperatively, never competitively.
• Tactic 4: Re-evaluate existing committee structures, realigning efforts to advance our mission.
• Tactic 5: Identify and implement new approaches and processes to engage alumni, customized to generational demographics.

Foundational.

Planning, Operations, and Stewardship; Engagement and Outreach.