Strategic Focus Area 1: Enrollment Growth – Admissions

SFA,SG,T,Tactic,RP,Status,StrategyGroup,AP,SG_Status 1,1,1,^Increase UG admissions reach to new markets within Missouri and nationally without adjusting entrance requirements.^, Ashley Crilly,, ^Enrollment growth – first-time college^, David Spivey, 1,1,2,^Increase total FTC applications by analyzing and improving our marketing, acceptance, and yield management campaigns.^, Ashley Crilly,, ^Enrollment growth – first-time college^, David Spivey, 1,1,3,^Increase total FTC applications^, Ashley Crilly,, ^Enrollment growth – first-time college^, David Spivey, 1,1,4,^Increase FTC admit pipeline^, Ashley Crilly,, ^Enrollment growth – first-time college^, David Spivey, 1,2,1,^Re-engage with prior admits who did not enroll.^, Ashley Crilly,, ^Enrollment growth – transfers^, David Spivey, 1,2,2,^Establish pipeline partnerships with Missouri community colleges.^, Ashley Crilly,, ^Enrollment growth – transfers^, David Spivey, 1,2,3,^Strengthen existing transfer partnerships.^, Ashley Crilly,, ^Enrollment growth – transfers^, David Spivey, 1,2,4,^Create an online orientation module to onboard new transfer students through Online Advantage.^, Ashley Crilly,, ^Enrollment growth – transfers^, David Spivey, 1,3,1,^Determine the growth potential of existing master’s programs, potential new programs using market research, and focus recruitment in those areas.^, Garry Grubbs,, ^Enrollment growth – master’s (on-campus)^, David Spivey, 1,3,2,^Design program-level recruitment targets and design recruitment plans for each program.^, Garry Grubbs,, ^Enrollment growth – master’s (on-campus)^, David Spivey, 1,3,3,^Create an online orientation module to onboard new graduate students.^, Jodi Hasekamp,, ^Enrollment growth – master’s (on-campus)^, David Spivey, 1,3,4,^Expand Grad Track Program outreach and admissions pipeline^, Jodi Hasekamp,, ^Enrollment growth – master’s (on-campus)^, David Spivey, 1,4,1,^Build an online admission team to review applications and monitor progress toward targets.^, Debra Bourdeau,, ^Enrollment growth – master’s (online non-thesis)^, Susan Murray, 1,4,2,^Build outreach and communication campaigns to build awareness and market programs to potential students.^, Debra Bourdeau,, ^Enrollment growth – master’s (online non-thesis)^, Susan Murray, 1,4,3,^Create an online orientation module to onboard new master’s online students.^, Debra Bourdeau,, ^Enrollment growth – master’s (online non-thesis)^, Susan Murray, 1,4,4,^Determine annual and periodic targets and goals for inquiry-to-enrollment touch points.^, Colin Potts,, ^Enrollment growth – master’s (online non-thesis)^, Susan Murray, 1,4,5,^Determine the growth potential of existing or new online programs and focus recruitment in high-potential areas.^, Debra Bourdeau,, ^Enrollment growth – master’s (online non-thesis)^, Susan Murray, 1,4,6,^Establish an online student satisfaction survey and administer yearly.^, Debra Bourdeau,, ^Enrollment growth – master’s (online non-thesis)^, Susan Murray, 1,5,1,^Expand doctoral graduate student fellowship opportunities.^, Garry Grubbs,, ^Enrollment growth – research-based students (focused on doctoral)^, Garry Grubbs, 1,5,2,^Review CRR and create inclusive language to incorporate service assistantships.^, Garry Grubbs,, ^Enrollment growth – research-based students (focused on doctoral)^, Garry Grubbs, 1,5,3,^Review funding models for graduate assistantships to be competitive.^, Garry Grubbs,, ^Enrollment growth – research-based students (focused on doctoral)^, Garry Grubbs, 1,5,4,^Create an online orientation module through Online Advantage to onboard new students.^, Garry Grubbs,, ^Enrollment growth – research-based students (focused on doctoral)^, Garry Grubbs, 1,5,5,^Standardize the advisee/advisor selection process for potential areas of improvement.^, Garry Grubbs,, ^Enrollment growth – research-based students (focused on doctoral)^, Garry Grubbs, 1,5,6,^Increase the number of prospective doctoral student visits to campus.^, Garry Grubbs,, ^Enrollment growth – research-based students (focused on doctoral)^, Garry Grubbs, 1,5,7,^Showcase graduate student achievements and excellence.^, Garry Grubbs,, ^Enrollment growth – research-based students (focused on doctoral)^, Garry Grubbs, 1,6,1,^Automate outreach communications (e.g., emails, texts, physical letters).^, Sara McKee,, ^Improved admissions processes^, David Spivey, 1,6,2,^Review supplemental communications sent outside of automated campaigns to include for next year to communicate proactively.^, Sara McKee,, ^Improved admissions processes^, David Spivey, 1,6,3,^Improve efficiency and timing of application decisions, targeting messages to students in accordance with their expressed academic and non-academic interests.^, David Spivey,, ^Improved admissions processes^, David Spivey, 1,6,4,^Improve automatic merit-based scholarship awards.^, Bridgette Betz,, ^Improved admissions processes^, David Spivey, 1,6,5,^Review the test-optional process for core-course redistribution and reevaluation based on year of study.^, Ashley Crilly,, ^Improved admissions processes^, David Spivey, 1,6,6,^Increase the validity of high school rankings by purchasing an external high school ranking list and implementing it in Slate.^, David Spivey,, ^Improved admissions processes^, David Spivey, 1,6,7,^Train campus entities and engage with outreach measures to incoming students.^, David Spivey,, ^Improved admissions processes^, David Spivey, 1,6,8,^Improve the application experience for students and meet national standards for application components. ^, David Spivey,, ^Improved admissions processes^, David Spivey, 1,7,1,^Increase S&T presence to recruit students in key cities in Missouri and nationwide.^, Ashley Crilly,, ^National and international diversification^, David Spivey, 1,7,2,^Hire staff to help guide market saturation and exploration efforts.^, David Spivey,, ^National and international diversification^, David Spivey, 1,7,3,^Army of Champions program to increase visibility in key feeder high school, local/regional events, and other engagement opportunities in Missouri and neighboring states.^, Ashley Crilly,, ^National and international diversification^, David Spivey, 1,7,4,^Partnerships to increase the visibility of S&T and expand beyond current international markets.^, Jodi Hasekamp,, ^National and international diversification^, David Spivey, 1,7,5,^Increase the number of female STEM undergraduate students and participation in Summer Camps.^, David Borrok,, ^National and international diversification^, David Spivey, 1,7,6,^Increase marketing efforts to recruit high school students to participate in the pre-college initiatives held by engineering societies. ^, David Borrok,, ^National and international diversification^, David Spivey, 1,8,1,^Refine Kummer Vanguard Scholars program to target prospective UG students who do not see S&T as their first choice.^, David Spivey,, ^Improve scholarships and finance-related areas of admissions and yield^, David Spivey, 1,8,2,^Implement and expand/grow a need-based aid program for in-state students (Solving for Tomorrow Scholarship).^, Bridgette Betz,, ^Improve scholarships and finance-related areas of admissions and yield^, David Spivey, 1,8,3,^Improved Scholarship Process specific to awarding of non-automatic scholarships.^, Bridgette Betz,, ^Improve scholarships and finance-related areas of admissions and yield^, David Spivey, 1,8,4,^Improve graduate domestic scholarship awarding options.^, David Spivey,, ^Improve scholarships and finance-related areas of admissions and yield^, David Spivey, 1,8,5,^Explore restricted scholarship opportunities with University Advancement specific to non-research master’s students.^, Bridgette Betz,, ^Improve scholarships and finance-related areas of admissions and yield^, David Spivey, 1,8,6,^Evaluate and potentially expand S&T Connection Award to Illinois and Iowa.^, David Spivey,, ^Improve scholarships and finance-related areas of admissions and yield^, David Spivey, 1,8,7,^Evaluate and potentially expand the transfer merit-based award to cover all years of attendance.^, David Spivey,, ^Improve scholarships and finance-related areas of admissions and yield^, David Spivey, 1,8,8,^Evaluate and potentially expand scholarship opportunities to southern states.^, Bridgette Betz,, ^Improve scholarships and finance-related areas of admissions and yield^, David Spivey, 1,8,9,^Research Cashiers Office for efficiencies on billing and payment and customer service^, Bridgette Betz,, ^Improve scholarships and finance-related areas of admissions and yield^, David Spivey, 1,9,1,^Establish a combined Enrollment Management (EM) and Marketing and Communication working group to assess current and future needs, including an improved web presence.^, Sara McKee,, ^Enhance admissions/recruiting specific marketing^, David Spivey, 1,9,2,^Develop a campaign inclusive of brand and enrollment support elements.^, Sara McKee,, ^Enhance admissions/recruiting specific marketing^, David Spivey, 1,9,3,^Establish Junior and Sophomore campaigns with Marketing and Communications.^, Sara McKee,, ^Enhance admissions/recruiting specific marketing^, David Spivey, 1,9,4,^Engage campus community, alumni, and students in EM tactics to attract students via admissions and yield activities.^, David Spivey,, ^Enhance admissions/recruiting specific marketing^, David Spivey, 1,9,5,^Establish transfer student campaigns with Marketing and Communications.^, Sara McKee,, ^Enhance admissions/recruiting specific marketing^, David Spivey, 1,9,6,^Yearly review of online marketing program for S&T.^, Sara McKee,, ^Enhance admissions/recruiting specific marketing^, David Spivey, 1,9,7,^Create a Parent Campaign^, Sara McKee,, ^Enhance admissions/recruiting specific marketing^, David Spivey, 1,9,8,^Enhance social media^, Sara McKee,, ^Enhance admissions/recruiting specific marketing^, David Spivey,